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Who We Work With

To ensure that Northland’s tourism industry interests are considered at all levels.

Destination Northland ensures that our industry’s interests are promoted and considered at all levels in the regional environment acting on Northland’s behalf in national forums.

For the local industry DNL facilitates tourism communications and information flows and creates marketing partnership opportunities for tourism operators.

DNL's primary role is as a facilitator and planner, rather than as a funder and operator. Its marketing role is strategic and generic rather than product specific, achieving outcomes for the benefit and promotion of the Northland destination and brand.

Key relationships and industry partners

Our Partners

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