Operators encouraged to get on board newzealand.com
Published on July 05, 2011 from Tourism New Zealand
Tourism operators are being encouraged to make use of new functionality on Tourism New Zealand’s consumer travel website newzealand.com.
The relaunched site creates a dynamic online marketplace where local tourism operators can connect and do business with potential travellers.
The changes mean operators can now load articles onto the website, link their business listing to sections of the site directly, post special offers, and take bookings directly.
Tourism New Zealand Websites Manager Patrick Verryt said the revamped newzealand.com provided a really cost effective way for individual tourism operators to grow their business online - no matter what their size.
"A pilot before we launched the site found that travel businesses that contributed an article were 58 times more likely to be contacted by a potential customer than those without an article on the site.
"Businesses that loaded a travel deal were four times more likely to be contacted by a customer and three times more likely to have their pages shared with a friend.
"These figures are just an early indication of the potential benefits the site can provide to international travel trade and the positive impact it could have on your business. "
The popular site, which over the last six months has attracted an average of more than a million visits per month, provides the ideal showroom to promote and grow businesses online. There are no fees or commission and Tourism New Zealand will be driving visitors to the site through its international marketing activities.
Operators without a listing or who want to update one, should go to www.register.newzealand.com. If you have an existing listing, make the most of it by adding articles, information and deals directly on www.newzealand.com.
- For more information on the new newzealand.com
- Read how Tourism Dunedin has embraced the newzealand.com