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Tools for Business from Stats NZ

A free suite of online tools that provide quick and easy access to information for businesses

In February 2010 Statistics New Zealand released the Business Toolbox, a free suite of online tools that provide quick and easy access to information for businesses.

The Business Toolbox contains two tools:
• Market Mapper – businesses can visually pinpoint their target markets using 2006 Census data.
• Industry Profiler – provides details on industry performance over time, staff turnover, and survival of similar-sized businesses.
For example, using the Market Mapper, you can create a population density map by selecting a number of characteristics such as age, income, household composition, and family type.

Using Industry Profiler, you can search a particular industry and view information such as survival rates, and new and ceased businesses by region over the last five years.

Go to the Business Toolbox

Statistics NZ can also arrange for its Outreach team to demonstrate the tool and its uses at your place of work.

For further information, please email Graeme Simpson at Stats NZ or phone him on 04 931 4066

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